Adventure Tourism Standards in New Brunswick

 


I've had the pleasure to work with the Province of New Brunswick's Department of Tourism, Heritage and Culture in building their adventure tourism operators' market readiness criteria with regards to risk management. This is a forward thinking initiative, where the province is investing in upping the game of all adventure operators (almost all of which are small businesses or owner/operators) through training and support. Operators had access to free help in assembling their risk management plans and getting expert  review and endorsement. There are tentative plans for this project to extend to consider building the capacity of operators in the province. You can find the guidelines - which can apply to most jurisdictions - here